Sarah Jane Morabito and Lauren Mountain (Nail Artist and Make-Up Artist, respectively) spearheaded the design and planning of the editorial concepts and the photography shoot itself for marketing material for VICE Salon and artist’s portfolio development. The crew consisted of ten different participants, with models revolving between stations of the stylists, artists, and set. These were all located within the salon space itself, which was reconfigured to accommodate the set for the day.
This was a 7 hour shoot, in the Summer of 2016, most models (and myself) were newbies in our roles and welcomed support from the more experienced collaborators throughout the day. The scene was electric, busy and vibrant as artists, stylists and pro photographer, David Coleman, and myself worked to meld our individual expertise, creativity and experimental spirits into all of the shots.
There was an organic flow that developed between us throughout the day and even into the editing process (David and Myself) for this shoot series. Several images have since been used for VICE Salon’s marketing ads in local publications, such as Santa Cruz Waves, in artist’s portfolios, and social media channels. See credits below!
Goth Mermaid Bowie Inspo VICE Advertisements
Image Credits
Goth Mermaid- VICE Salon Ad
Vice Salon- Published in Santa Cruz Waves Magazine
Concept Design: Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Model: Ashley Alynn (Instagram @ashleyalynn)
Make-up: Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Hair: Whitney Matthews (Instagram @hairpimptress)
Nails: Autumn Roof (Instagram @nailedbyautie, @Vicesalon)
Photography: Cass Louise Nelson (www.casslouise.com) & David Coleman (www.davidcolemanphotography.com)
Warrior Tribal- VICE Salon Ad
Vice Salon– Published in Santa Cruz Waves Magazine
Concept Design: Lauren Mountain (Instagram @ makeupbylolosc) & Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Model: Jenny (Instagram @bladedbyjennifer)
Make-up: Lauren Mountain (Instagram @makeupbylolosc)
Hair: Megan Rotter (Instagram @hairbymeganrotter)
Nails: Autumn Roof (Instagram @nailedbyautie, @Vicesalon)
Photography: Cass Louise Nelson (www.casslouise.com) & David Coleman (www.davidcolemanphotography.com)
Bowie Inspo
VICE Salon
Concept Design: Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Model: Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Make-up: Lauren Mountain (Instagram @makeupbylolosc)
Hair: Whitney Matthews (Instagram @hairpimptress)
Nails: Autumn Roof (Instagram @nailedbyautie, @Vicesalon)
Photography: Cass Louise Nelson (www.casslouise.com) & David Coleman (www.davidcolemanphotography.com)
Glitter Dust Blonde Locks
Vice Salon
Concept Design: Lauren Mountain (Instagram @ makeupbylolosc) & Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Model: Danielle Bendixen (Instagram @daniellebendixen)
Make-up: Lauren Mountain (Instagram @makeupbylolosc)
Hair: Megan Rotter (Instagram @hairbymeganrotter)
Nails: Autumn Roof (Instagram @nailedbyautie, @Vicesalon)
Photography: Cass Louise Nelson (www.casslouise.com) & David Coleman (www.davidcolemanphotography.com)
Dope Nails
VICE Salon
Concept Design: Lauren Mountain (Instagram @ makeupbylolosc) & Sarah Jane Morabito (sarahjaneartanddesign.com; [email protected]; Instagram @sarahjaneroner)
Model: Maddy (Instagram @raisinggirls_sc)
Make-up: Lauren Mountain (Instagram @makeupbylolosc)
Hair: Whitney Matthews (Instagram @hairpimptress)
Nails: Autumn Roof (Instagram @nailedbyautie, @Vicesalon)
Photography: Cass Louise Nelson (www.casslouise.com) & David Coleman (www.davidcolemanphotography.com)
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